AI Can’t Write Like a Human, Even if You Say Please
This is an unusual blog post because it's coming from one of our Bright Orange Thread employees. Sophia Healy has been a copywriter and digital marketer with BOT for a year. I’m passing the mic to her for this email so she can give some insight into ...
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Don't Let a Whale Capsize your Revenue Stream
Ping! You type up those last few lines of a client meeting summary and click over to your email inbox. Just like that, your ears are ringing, and your heart is dropping through your shoes. All because you just got a “We need to talk” email from your ...
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Marketing Cutbacks that Set Brands Back Years
Do you know who probably won’t survive a recession?Business owners who cut marketing as an “extra expense” when the economy is down.Yes, it’s sad.But I see CEOs make this same mistake time and time again. You see, slashing your marketing budget can s...
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From Good to Great (Small)
“Good to great” has turned out to be “good to small” for Bright Orange Thread. Jim Collins explains how good companies can become great through discipline and focus in his book Good to Great: Why Some Companies Make the Leap...and Others Don’t. For y...
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Google won’t do the work
“Google it” is taking on a whole other meaning. Google more and more is giving people answers right there in the search console. If someone looks up “How can I cool down my house in the summer?”, Google’s AI will tell them right there what they shoul...
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CEO Confessions: Who are your customers?
“Who are your ideal customers?” I asked. CEO Pete perked up. “Well, we’re working with StellarGrove and Anderson Associates right now; they’re our newest wins.” “That’s really great!” I said. “What I’m referring to, though, isn’t just your current ro...
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Death of Blogs—Sort Of
Blogging is dead. The major catalyst for this: AI. AI chatbots suck up and synthesize all the blog content out there. And, at the same time, people are relying on AI to fill their blogs. It’s a cycle that strangles the life out of blogging. ...
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Shiny Marketing Fads Can’t Replace Fundamentals
As a leader, you're always looking for ways to grow your business. When you’re the CEO moonlighting as the marketing director, it’s tempting to jump into trendy new technologies such as automation or chat GPT, and expect leads to roll in. Without an ...
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Marketing is Not Random Acts of Kindness
Are you hiring your nephew, a college sophomore, because he’s good at updating websites? Or do you want to give him a shot at breaking into a career to be nice? What about that buddy’s buddy starting up a Google Ads shop? Is he truly good, or are you...
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Hit “Pause” and hear me out…
Your marketing ROI isn’t in a good spot. You’ve tried two new email campaigns, redesigning your services page, and even flooding your social media accounts. Results? Nill. So, how to get that next win, that next client for your business, is always on...
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